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By Parra

By Parra, the Dutch brand founded by artist and designer Pieter "Parra" Janssen, stands out for its meticulously curated streetwear collections made with eco-friendly pre-washes and custom silhouettes. Renowned for its pops of color and use of experimental typography, the unique Amsterdam-based brand has established an unmissable enigmatic style.
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    Pieter "Parra" Janssen, art and versatility

    Dutch artist Pieter "Parra" Janssen, well-known for his use of saturated colors and surrealistic figures, has been widely acclaimed by galleries and followed in the underground scene since the beginning of his career. Having become a respected multimedia artist, he has established an unmistakable style with his pieces, now showcased all over the world, most notably in the San Francisco Museum of Modern Art public exhibitions. His signature By Parra collections are distinguished by the designer's desire to celebrate the power of self-expression through fashion.

    By Parra: Sustainable Fashion

    Janssen advocates sustainable production by using eco-friendly pre-washes in all its garments and designs, offering the Dutch brand's most loyal followers a great opportunity to wear Parra's art on a daily basis with pieces created in an ethical and sustainable way. At SVD, you can find the latest By Parra releases, so don't miss them!