SVD X SECH POWERED BY ADIDAS ARUKU

Where music, art, and fashion seamlessly blended.

 

Words, Javier H. Antolín.

Photo, Sharon López.

 

November 17, 2024

In November 2024, we teamed up with Sech for a special gathering where friends, music, and culture collided. Hosted in our Madrid store, transformed into an exclusive pop-up, we celebrated the launch of the newest star in the adidas family: the Adizero Aruku.

 

The vibe was pure underground—no commercial hype, just raw energy. Sech stepped in, bringing his unique flow and debuting his latest tracks in an intimate setting. This wasn't just a sneaker launch; it was a cultural moment. A space where music, art, and fashion seamlessly blended. The Adizero Aruku weren’t just shoes; they were a symbol of a shared vision: constantly pushing boundaries, embracing what’s new, and staying true to the core.

 

In that moment, Madrid became the backdrop for something unforgettable—a place where Sech's stories, his journey, and his evolving projects were laid bare. It was real, it was personal, and it was for those who truly understand that culture is more than what meets the eye.